About Us
customer mappingUnderstand and segment your customers better by combining deep consumer insights with geo location mapping.
Data AuditAn audit will uncover the hidden value in your existing digital touchpoints. Both internal and potential external commercial value.
Existing ContentGenerate a clearer view on the customers and prospects currently connecting to your business via websites, applications, email or social.
creating dataWe develop solutions which test new propositions and create first party data for future use in analytics or marketing.
Every business is sitting on a goldmine of hidden customer insights. Every click, transaction, email and store visit creates valuable information about your customers and prospects.
We connect digital touch-points with data to unlock this hidden value and get it working for you. Through our unique Australian data partners – including Qantas Loyalty – we furnish our clients with deep insights on the customers you have and the prospects you are missing including:
Demographics and Socioeconomics.
Purchase and Behaviour Intention.
Attitudes and Values.
Media Preferences.
Location Analytics.
We ensure our projects are privacy compliant to the worlds highest standards to protect the future value of the data and insights we uncover.
Products
Customer mapping helps retailers better understand the location, distribution and characteristics of their different customers segments.
Our mapping solution combines consumer insights with a view of the geographic spread of different customer sets. To help inform geographic targeting of media and the tailoring of offers.
The digital touch-points of a brand hold hidden insights about your customers and prospects. Insights which could fundamentally change the way you grow your business.
We apply data to unlock deep customer insights from email, websites, mobile applications and advertising. Learn more through the behaviour of customers.
Understand what tactics are working with which audience segment to improve marketing ROI.
We connect our unique audience data sets to content to help you measure effectiveness across a mix of channels, propositions, platforms and geography.
Run experiments on new propositions before large scale investments.
Our Work
The brief from eBay was to demonstrate that eBay was a marketplace for new products which could be bought immediately. Our solution – eBay Room Reno – showcased how a room could be transformed on a budget with eBay. We renovated 4 rooms in different homes and delivered the content via an engaging, mobile first content experience generating 4 minute session times.
The connected data solution delivered consumer insights across the full conversion process highlighting customer types, home locations as well as the products and price points that appealed.
Our unique data partnerships enable us to map your customers. The physical home location of customers provides unique geographic insights to help inform media tactics and future store locations.
In addition to location we also map the types of consumers making up a clients customer base. Profiles include household income and makeup, interests, media preferences as well as attitudes and values.
Customer maps provide a unique perspective on your customers and are incredibly useful in helping to find new customers.
Building new markets is often as much about intuition as it is about analysis. When Tourism NT wanted to start appealing to a younger market a strategy was formulated which the team were confident would do the job.
Content Connect implemented that communications strategy in a way which would test the proposition as well as learn more about future prospects for Tourism NT.
Our engaging mobile first creative solution attracted average session times of over 3 minutes providing us with plenty of data-points to analyse.
Through consumer interaction with the solution we learned an enormous amount about future visitors to the NT including the best way to reach them, the competitors for their travel dollar, the best events to attract them and set up fresh data for targeting them in the future.
How To Find Us
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Phone: +61 404 899 971
Surry Hills NSW 2010